For this project, I reimagined the WooHah festival with a fresh concept: Back to the 90’s. The goal was to blend nostalgic 90’s hip-hop culture with modern influences to appeal to both old-school fans and a new generation. I worked on the visual identity, lineup concept, and overall experience, focusing on a bold, retro-inspired design. This project allowed me to explore branding in a more creative and culturally driven way.
For the website, I designed a concept that brings the Back to the 90’s theme to life through bold visuals and a nostalgic aesthetic. Instead of sticking to one color palette, I created four different vibrant color schemes inspired by 90’s hip-hop culture. Because the era is known for its bright and expressive colors, a single palette felt too limiting—so the website randomly switches between them on refresh. This keeps the experience dynamic and reflects the playful, energetic spirit of the 90’s.
The ads for Tulip Sentinel Pro focus on showing the most important part of the product: security. Different formats were used to highlight features like built-in VPN, encrypted storage and safe connections in a clear and visual way.
The campaign follows the 50-30-20 model, combining informative posts, interactive content and short animations. This creates a good balance between explaining the product, engaging the audience and reaching more people.
For the website, I designed a concept that brings the Back to the 90’s theme to life through bold visuals and a nostalgic aesthetic. Instead of sticking to one color palette, I created four different vibrant color schemes inspired by 90’s hip-hop culture. Because the era is known for its bright and expressive colors, a single palette felt too limiting—so the website randomly switches between them on refresh. This keeps the experience dynamic and reflects the playful, energetic spirit of the 90’s.
