WooHah
Fictional project
Introduction
For this project, I reimagined the WooHah festival with a fresh concept: Back to the 90’s. The goal was to blend nostalgic 90’s hip-hop culture with modern influences to appeal to both old-school fans and a new generation. I worked on the visual identity, lineup concept, and overall experience, focusing on a bold, retro-inspired design. This project allowed me to explore branding in a more creative and culturally driven way.
This research focuses on the revival of 90’s culture and its influence on today’s hip-hop scene. The 90’s aesthetic is making a strong comeback, especially among Gen Z and millennials, visible in fashion, music, and graphic design through bold colors, streetwear, and nostalgic visuals. The target audience consists mainly of 18–35-year-olds who are interested in hip-hop culture, including music, fashion, and retro lifestyle elements. The project also explores the connection between classic 90’s artists and modern artists who continue to use similar styles, bridging the gap between old-school and new-school hip-hop.
Branding
Social media content
Used programs
Research
This research focuses on the revival of 90’s culture and its influence on today’s hip-hop scene. The 90’s aesthetic is making a strong comeback, especially among Gen Z and millennials, visible in fashion, music, and graphic design through bold colors, streetwear, and nostalgic visuals. The target audience consists mainly of 18–35-year-olds who are interested in hip-hop culture, including music, fashion, and retro lifestyle elements. The project also explores the connection between classic 90’s artists and modern artists who continue to use similar styles, bridging the gap between old-school and new-school hip-hop.
Research
The concept reimagines the WooHah festival as Back to the 90’s, combining nostalgic old-school hip-hop with modern artists inspired by that era. It creates a bridge between generations by blending retro aesthetics with a fresh, dynamic festival experience.
The mid-fidelity wireframes were created to define the structure and user flow of the website before moving into the final design. They focus on layout, hierarchy, and usability, ensuring that key elements like navigation, line-up, and ticket sections are clear and easy to access. At this stage, I translated the concept into a functional interface without focusing too much on visual styling.
Concept and wireframes