Tulip Sentinel Pro is a conceptual project in which I reimagined the Dutch tech brand Tulip for today’s market. The focus lies on creating a modern laptop centered around security, performance and reliability. The project includes branding, product design and a high fidelity prototype of the website .
The onepager shows the product in a clear and structured way, focusing on the main features, specs and customization options. The clean design and simple layout make it easy to understand and give it a professional look.
Overall, it shows how Tulip could become a relevant and modern brand again in today’s tech market.
The ads for Tulip Sentinel Pro focus on showing the most important part of the product: security. Different formats were used to highlight features like built-in VPN, encrypted storage and safe connections in a clear and visual way.
The campaign follows the 50-30-20 model, combining informative posts, interactive content and short animations. This creates a good balance between explaining the product, engaging the audience and reaching more people.
The research focused on analyzing competitors, target audiences and current trends in the laptop market. Companies like Apple, Dell and Framework were studied to understand their positioning, features and marketing strategies.
Based on this, a new direction was defined for Tulip, focusing on security, performance and professional users. These insights were used as the foundation for the final concept and design decisions.
The concept and first design
The concept focuses on creating a modern laptop brand centered around security and reliability. Instead of competing on ecosystem or design alone, Tulip is positioned as a brand that puts privacy first. This is reflected in a clean and minimal visual style, using simple layouts and soft gradients to create a professional and trustworthy look.
Tulip Sentinel Pro is a conceptual project in which I reimagined the Dutch tech brand Tulip for today’s market. The focus lies on creating a modern laptop centered around security, performance and reliability. The project includes branding, product design and a high fidelity prototype of the website .
The research focused on analyzing competitors, target audiences and current trends in the laptop market. Companies like Apple, Dell and Framework were studied to understand their positioning, features and marketing strategies.
Based on this, a new direction was defined for Tulip, focusing on security, performance and professional users. These insights were used as the foundation for the final concept and design decisions.
