Little dreamers
Fictional project
Introduction
Used programs
Research
For this project, I designed a webshop based on a chosen product category. I came up with the concept Little Dreamers, focused on sleep improvement products for children. The goal was to create a clear and trustworthy design that supports both the brand and the user experience.
I researched three competitors: Educadora, Slumberkins, and Cloud-b, all focused on helping children with sleep or emotional support. Educadora is more professional and focuses on therapeutic products for kids with special needs, with prices ranging from low to high. Slumberkins combines plush toys with storybooks to support children emotionally and help them relax, while Cloud-b sells affordable sleep aids like light projectors and sound machines. From this research, I would use Educadora’s professional positioning strategy, but I would focus more specifically on sleep problems instead of a broader range of child development issues.
Branding
I designed and built a webshop based on a chosen product category. I created the website for Little Dreamers, focusing on a clean layout and a smooth user experience. The goal was to make the site feel clear, accessible, and trustworthy for parents.
The website
View prototype
Low and medium fidelity wireframes
